Maximize the Value of Your Hotel Property

Maximize the Value of Your Hotel Property

Expert valuation, growth consulting, and exit strategies for hospitality and hotel properties.

Schedule a Free Consultation Schedule a Free Consultation with Aria

Maximize the Value of Your Hotel Property

Expert valuation, growth consulting, and exit strategies for hospitality and hotel properties.

Schedule a Free Consultation Schedule a Free Consultation with Aria

Why You Need a Hotel Broker

 20+ 

Years in M&A Advisory

50

States Served Nationwide 

$1M–$250M 

Revenue Range We Serve 

In-House 

CPA, Legal, & Capital Advisory 

Why You Need a Hotel Broker

Boutique hotels and hospitality properties do not always sell like other companies. A buyer is not always just pricing your room nights. In most cases, they are pricing your Revenue Per Available Room (RevPAR), Average Daily Rate (ADR), franchise Property Improvement Plan (PIP) obligations, and Food & Beverage margins. While generalist brokers often take a standard listing approach, working with an industry-focused advisor typically allows you to highlight your specialized value drivers, navigate technical due diligence, and connect with the most suitable buyers for your business.

Here are some solid reasons why you should consider working with a specialized hospitality and hotel properties broker:

  • Broad Buyer Network: We connect you with strategic buyers and private equity groups actively seeking hospitality and hotel properties.
  • Strict Confidentiality: We protect your sale with airtight NDAs so employees, clients, and competitors never find out.
  • Clear Financial Recasting: We normalize your earnings and owner add-backs so buyers see your company's true cash flow.
  • Streamlined Due Diligence: We make diligence effortless using our secure digital deal rooms and automated document tools.
  • Smooth Deal Transition: We help transfer operating licenses, equipment assets, and key customer agreements for a smooth closing.

When selling a business in this sector requires specialized M&A support, our M&A advisors bring the expertise needed to structure deals, navigate diligence, and maximize value.

Selling a Hotels and Hospitality Business

Who Buys Hotels and Hospitality Businesses

The Hotels and Hospitality M&A market is active. Knowing which buyer type fits your business determines how you position it and how much you walk away with.

Corporate Acquirers

Publicly traded and private REITs and national hotel management conglomerates looking to acquire premium branded select-service and full-service properties in high-traffic metro markets.
Corporate Acquirers
Private Equity Platforms

Private Equity Platforms

Private equity real estate funds seeking under-managed boutique hotels, resort properties, and multi-unit portfolios with value-add repositioning and NOI expansion potential.

Industry Operators

Multi-generational family offices and experienced hotel owner-operators looking for cash-flowing hospitality assets with established local demand drivers and pristine physical condition.
Industry Operators

We run a strictly confidential, controlled process. We screen out window-shoppers so you only engage with well-capitalized, qualified acquirers. Every buyer is rigorously vetted for financial capacity and strategic fit. Your sensitive data is never disclosed without a signed NDA and explicit approval. 

Hotels and Hospitality Businesses We Help Sell

Our team has advised on transactions across the full range of Hotels and Hospitality and related operations.

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1 Boutique & Lifestyle Independent Hotels
2 Franchised Select-Service Hotel Properties
3 Luxury Resorts & Vacation Lodging
4 Bed & Breakfasts and Historic Inns
5 Extended Stay & Corporate Suites
6 Economy Lodging & Motel Properties
7 Eco-Resorts & Glamping Destinations
8 Hotel Management & Hospitality Operating Companies
9 Casino Hotels & Gaming Resorts
10 Airport & Conference Center Lodging
11 Vacation Rental Management Portfolios
12 Ski Lodges & Mountain Retreats
13 Coastal Beachfront Hotel Properties
14 Hostel & Co-Living Hospitality Spaces
15 Golf Resort & Country Club Lodging
16 Event Venue & Hotel Combinations
17 RV Parks & Outdoor Hospitality Resorts
18 Urban Micro-Hotels & Apartment-Hotels
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How We Sell Your Hotels and Hospitality Company

A disciplined, fully confidential process that protects your team, customers, and competitive position throughout the transaction.

1

Valuation

Comprehensive appraisal of Net Operating Income (NOI), RevPAR, ADR, property improvement plan (PIP) liabilities, and underlying real estate capitalization rates.

2

CIM and Buyer-Facing Materials

Assembling an institutional offering memorandum covering STR market reports, historical occupancy data, food and beverage margins, and property condition assessments.

3

Targeted Buyer Outreach

Discreetly presenting the portfolio to hotel REITs, private equity hospitality funds, high-net-worth lodging investors, and multi-unit hotel operators under strict NDAs.

4

Negotiation

Structuring competitive purchase agreements optimizing cash-at-close, franchise license transfer covenants, PIP escrow allocations, and management transition terms.

5

Due Diligence & Closing

Coordinating franchise compliance audits, commercial title transfers, Phase I environmental studies, liquor license assignments, and funding.

Recent Closed M&A Transactions

Frequently Asked Questions

How are hotels and lodging properties valued? +

Hotels are valued using Capitalization Rates (Cap Rates) on Net Operating Income (NOI), Revenue Per Available Room (RevPAR) metrics, and comparable sales in that specific lodging submarket.

What is a Property Improvement Plan (PIP) and how does it affect the sale? +

A PIP is a mandated renovation schedule required by hotel franchisors (Marriott, Hilton, IHG) upon transfer; we help negotiate PIP obligations into the purchase price and closing escrows.

What is the difference between selling the real estate vs the hotel operating company? +

Hospitality deals can be structured as combined real estate + operations sales, or as 'OpCo/PropCo' splits where an operator leases the property from the real estate owner.

How is liquor licensing and food/beverage operations handled during an exit? +

We coordinate the state and municipal transfer of liquor and restaurant permits well in advance of closing to ensure food and beverage revenue continues uninterrupted.

How do buyers evaluate online travel agency (OTA) reliance vs direct bookings? +

High direct booking percentages reduce OTA commission costs (Expedia, Booking.com), increasing net margins and driving higher acquisition values.

What Aria Does Differently for Hotels and Hospitality Business Owners

There are generalist brokers who will take your listing. Aria runs a process, and for Hotels and Hospitality business owners, the difference shows up in the final number.

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We Know Hotels and Hospitality Valuations

Trailing 12-month RevPAR outperformance vs comp set (STR report), clean property improvement plan (PIP) standing, prime location real estate, and strong direct booking margins drive top valuations.

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Strict Confidentiality

Crew uncertainty can damage a deal fast. Our process keeps the sale confidential until you decide to disclose, helping protect operations and staff stability.

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One Team, Start to Close

CPA, legal, M&A, real estate, and capital raising all under one roof. The same team that values your business manages the transaction through closing.

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Access to Active Buyers

We work directly with PE-backed platforms, strategic acquirers, and institutional buyers actively acquiring hotels and hospitality companies.

Reviews from Our Clients

 

Position Your Hotels and Hospitality Company for the Right Buyer

Aria’s Hotels and Hospitality business advisory team prepares, markets, and negotiates Hotels and Hospitality company business sales with institutional and strategic buyers actively acquiring in the space.

We Close Hotels and Hospitality Business Sales Across the Country

Aria delivers Hotels and Hospitality M&A advisory services nationwide, with strong transaction activity across the Midwest, Mid-Atlantic, and Southeast, supporting owners in all U.S. markets.

No matter where your company is based, our team delivers nationwide M&A support.

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Contact Us to Get Started

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Aria Michigan Office 127 E. 3rd Street, Suite D Rochester, MI 48307
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